Handyware Group - THAIFEX Anuga Asia!

[Opening Introduction]

When the heat wave in Bangkok meets the enthusiasm of the global food industry, a taste revolution is unfolding in the heart of Southeast Asia! From May 27th to 31st, 2025, THAIFEX Anuga Asia, the top event in the Asian food industry, grandly kicked off at the IMPACT Convention and Exhibition Center in Bangkok, attracting over 80,000 professional buyers from more than 50 countries around the world to attend the grand feast. Handyware Group makes a grand debut with a full-scenario solution for flavors and seasoning powders, injecting innovative impetus into the snack food, bakery, catering, beverage and other sectors!





[Exhibition Focus: The Taste Engine of the Trillion-dollar Asian Market]

As the largest food industry exhibition in Asia, THAIFEX Anuga Asia is not only the runway for the debut of new products, but also the hub for the upgrading of the industrial chain:

Exhibitors from over 50 countries: A technological arena for global food giants

Over 80,000 professional visitors: A precise matching platform for chain restaurants, food factories, and retail giants

Full industrial chain coverage: One-stop solutions from raw material innovation to terminal consumption scenarios





[Handyware Group: Decoding Global Taste Buds' Demands with Flavors and Seasoning powders]

As an international enterprise deeply engaged in the field of food ingredients, Handyware Group has brought its core product categories to participate in the exhibition this time, showcasing the strength of food ingredient enterprises to global partners:

Ø Flavors: Precise seasoning, activating the soul of food

Bakery flavors series: Oil-soluble, microcapsule and powder flavors, etc., suitable for bakery scenarios such as biscuits and pastries, creating a "freshly baked" experience that you can smell.



Beverage flavoring series: Water-soluble, emulsified flavorings, etc., helping fruit juice, coffee and other categories achieve taste breakthroughs;



² Amid the wave of flavor innovation, Handyware has launched Aroberica coffee flavor at this exhibition, redefining the coffee drink experience. By precisely blending the extracted essences of Arabica, Robusta and Liberica coffee beans, it has refined a rich and well-balanced "trinity" flavor matrix. At the tasting site of the exhibition, Aroberica coffee won overwhelming praise for its outstanding flavor!



Customized flavor service: An international team develops exclusive flavor solutions based on customer needs.



Ø Seasoning Powder Matrix: One powder with multiple functions, empowering diverse

scenarios

Compound seasoning powder: Providing flavor upgrade solutions for snack foods, the catering industry, etc., covering globally popular flavors such as mala , soy sauce flavor, and curry;



Regional characteristic seasoning powder: Thai Tom Yum, Japanese Teriyaki, Sichuan-style spicy

powder, etc., which help enterprises quickly enter the regional market.



Customized service: An international team develops exclusive flavor solutions based on customer

 needs.



[Conclusion]

Handyware Group was founded in 1968. Over the past 50-plus years, high-quality products and outstanding services have been deeply rooted in our daily activities and we have been constantly improving. To date, the group has over 13 subsidiaries in 9 countries and is involved in multiple different industries, forming a full-chain layout of "R&D - production - service". Whether you are a food enterprise seeking flavor upgrades or looking to expand global channels, Handyware Group is willing to join hands with you to explore the new blue ocean of the food market together!